About this Burro
My Journal Story is aimed at the moment people realise they want a parent's or grandparent's voice saved before it is too late. You tap record, talk, and the memory lands on a timeline as audio, video and a transcript, ready to send to the people you choose.
The marketing system is further along than most early products: seven brand-matched email templates cover the trial welcome, a first-memory nudge, the trial-ending reminder, a win-back, memory delivery to a recipient, a gift campaign and a monthly prompts newsletter.
Gifting is a natural channel for this product, from holidays to birthdays to Mother's and Father's Day, and the brand was designed with that in mind.
Who it suits
- A genealogy or family-history company adding a recording product
- A senior-care or estate-planning business that wants a client keepsake
- A consumer subscription operator who wants a gift-friendly second line
