About this Burro
Most gluten apps give a verdict and ask you to trust it. CiCi shows its reasoning: the ingredient that triggered the answer is highlighted in place, and the regulation it relied on is named. That is the difference a celiac shopper cares about, and it is what makes the product shareable in support groups.
Behind the scanner sits a large library of product, ingredient, brand and restaurant pages, 1,095 in the sitemap, each one a search landing page for a question people type every day, such as whether a specific cereal or sauce is safe.
CiCi also has a mascot assistant on the site that can answer questions conversationally, and an image route for photographing an ingredient panel when there is no barcode.
Who it suits
- A gluten-free food brand that wants to own the trust layer its customers already use
- A health or nutrition app adding allergen scanning
- A publisher in the celiac and food-allergy space
