E-commerce

Lush Eye

Silk lashes, DIY kits and pro supply, with a wholesale side for lash artists.

A lash brand with two customers: shoppers buying feather-light silk lashes and DIY kits, and working lash artists buying supplies at pro pricing. Both are served from one store.

Lush Eye on desktop
Lush Eye on a phone

About this Burro

The retail side sells silk lashes and DIY kits that ship in 24 to 48 hours. The pro side lets lash artists apply for a pro account and buy at wholesale prices, which is the repeat-order business that keeps a beauty brand alive.

Education pages and a lash finder help a first-time buyer choose a style, and the store already has a customer email list named and set up.

The brand reads cruelty-free and premium, in a soft pink palette that suits the product.

Who it suits

  • A lash artist or studio owner ready to sell product under a brand
  • A beauty e-commerce operator adding a lash line
  • A supplier who wants a direct-to-consumer storefront

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